Discover how we took this CPA offer from making small money to $250k+ in just 9 months with over 1,500 new students enrolled.
Numbers never lie
In just 9 months, we achieved all these for Michael Olatunji’s CPA offer..
PRODUCT
A premium, community-driven program designed to equip aspiring marketers with the skills to build successful careers in CPA (Cost Per Action) marketing
Challenge
From A Plateau to a Scalable Revenue Growth Engine
Michael is Africa’s most recognized CPA marketer. But even with all his expertise, he couldn’t crack the code to scaling his student base because of his busy schedule.
Before partnering with Creator Scale Agency, Michael’s digital product earned less than $50,000/year. He had a powerful message and a strong mission, but no structure.
His biggest problems included:
- No end-to-end marketing system
- Undefined funnel and pricing model
- Low traffic with zero predictability
- Target Goal: enroll 1,000+ students
Our Tailored Strategy
We treated this like a full product launch
Audit & Strategy Mapping
We reviewed all existing materials, offers, and platforms. We then mapped a full growth roadmap tailored to his audience and product.
Offer & Funnel Development
We restructured the offer for clarity and conversion, and built a Webinar + Bootcamp Funnel to attract high-quality, sales-ready leads.
Tripwire Funnel Build
To warm up cold leads, we introduced a low-ticket tripwire offer that built trust, collected buyer data, and pre-qualified future buyers.
Paid Ads Execution
We launched a full-funnel ad strategy on both Facebook and YouTube, testing creatives, hooks, and price points aggressively.
Onboarding & Retention
Once customers purchased, we designed a simple yet effective onboarding flow to boost product engagement and student results.
End Result
A smart blend of strategic offer positioning, a high-converting funnel, and consistent paid traffic delivered powerful results.
In just 9 months of working together, revenue from the offer skyrocketed from $50K/year to $250K.
We enrolled over 1,500 new students, built a list of 100,000+ qualified leads, and achieved a 4x ROAS from our paid traffic campaigns.
With the winning formula in place, we implemented a fully automated sales system that continues to scale effortlessly.
